The main goal is to find people who are most likely to show interest in your content or product. You can do this by looking at similar accounts in your niche and researching their followers.
Suppose you want to build an audience interested in fitness. Look up other fitness-related accounts and check their most active followers. Are they relevant to your interests? Do they match your Target Audience description? If so, you’ve found your potential account for targeting.
Our engagement strategy works best when targeting high-impact audiences. So, take your research process further and screen your target accounts before engaging with them.
Now that you’ve identified your Target Account, it’s time to engage. The best practice is to follow people who like their posts or who are already following their account. When people receive notifications from you, they’ll be more likely to check out your profile and follow you back.
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